September 17, 2013
In Arrival of 2 iPhones, 3 Lessons
By DAVID POGUE
We can draw three lessons from the arrival of Apple’s two new iPhone models, the 5C and 5S.
LESSON 1 Apple may have set its own bar for innovation too high. Year after year, Steve Jobs used to blow our minds with products we didn’t know we wanted. Now, two years after his death, we still expect every new iPhone to clean our gutters, cook our popcorn and levitate. So when the hardware revisions are minor each year, we’re disappointed. And sure enough, after Apple showed off its two new iPhone models last week, its stock dropped. Analysts shrugged that they contain nothing “transformative.” The blogger-haters had a field day. The budget model, the new iPhone 5C, comes in five colors ($100 for the 16-gigabyte model with a two-year contract, $550 without). It’s essentially identical to last year’s iPhone 5, except that its back and sides are a single piece of plastic instead of metal and glass. Actually, “plastic” isn’t quite fair. The 5C’s case is polycarbonate, lacquered like a glossy piano. Better yet, its back edges are curved for the first time since the iPhones of 2008. You can tell by touch which way it’s facing in your pocket. It’s a terrific phone. The price is right. It will sell like hot cakes; the new iPhones go on sale Friday. But just sheathing last year’s phone in shiny plastic isn’t a stunning advance. Read more of this post