Apple’s Passbook Ecosystem: How Retailers, Sports Teams, And Brands Have Made It Work For Them
October 2, 2013 Leave a comment
Apple’s Passbook Ecosystem: How Retailers, Sports Teams, And Brands Have Made It Work For Them
MARK HOELZEL AND MARCELO BALLVE OCT. 1, 2013, 5:40 PM 2,305
Apple’s Passbook is already the fourth-most popular mobile commerce app among U.S. consumers. It ranks just behind giants like eBay, Amazon, and Groupon in terms of user adoption. One-fifth of iPhone owners already use Passbook to download “passes”— coupons, gift and loyalty cards, airline boarding passes, and movie and event tickets. It’s Apple’s attempt at a virtual wallet. Large retailers — from Sephora to Target — and restaurant chains and Major League Baseball are already using it as a channel for acquiring and retaining customers. So why don’t we hear more about Passbook? Read more of this post


