Tadamitsu Matsui, the man behind Muji’s turnaround; Employees can raise any problems they encounter, come up with solutions and tweak their copy of Mujigram. These updates are synced across all stores.
October 14, 2013 4 Comments
Simply Muji
Sunday, Oct 13, 2013
Natasha Ann Zachariah
The Straits Times
Lifestyle brand Muji might not put its name or logo on any of its products, but it is happy to shout about their quality. During an interview with Life!, Mr Tadamitsu Matsui, chairman of Japanese retail company Ryohin Keikaku, Muji’s parent company, emphasises no fewer than 10 times that Muji is synonymous not just with minimalist design, but also well-made products. The 64-year-old, who was in town last week for the opening of the seventh Muji store here in 313@Somerset, is not just paying lip service. When he took over as president and representative director of Ryohin Keikaku in 2001, Muji was in a steep decline. It had chalked up a deficit of 3.8 billion yen the year before and was closing stores worldwide. Its stock price plunged to just one-sixth of its original price. Read more of this post