More than 20,000 Kasikornbank staff nationwide all found on their desks a green apple that contained a smile-shaped sticker: “Kasikornbank’s success comes from small smiles of us all.”
October 7, 2013 Leave a comment
Smile: secret to success?

Last Friday brought a big surprise to more than 20,000 Kasikornbank staff nationwide. That morning, they all found on their desks a green apple that contained a smile-shaped sticker. With the apple was a card. Written and signed by chairman Banthoon Lamsam, the card said: “Pan Yim Hai Khun – Kasikornbank’s success comes from small smiles of us all.”
We knew “Pan” was Banthoon’s nickname. With the apple and the card, he gave smiles to all and reminded them all how important smiles are. Banthoon was also onstage at KBank’s head office in Bangkok’s Rat Burana district, to launch the internal rebranding. He told the staff about the importance of smiles, which were key to the bank’s success when it was established 68 years ago. He acknowledged that smiles could evaporate because of economic hardship, but says smiles don’t cost anything, so everyone should start smiling.
It seems all the executives agree. They appear in the music video, singing the song “Yim Noi Yim Yai” (Big and Small Smiles). Well, Khun Pan, we can expect you to keep smiling too, right?
