Twitter and Trading: The Race to Find A Way Continues
October 8, 2013 Leave a comment
Oct 7, 2013
Twitter and Trading: The Race to Find A Way Continues
By Geoffrey Rogow
While investors will be clamoring to get a share Twitter Inc., a host of financial firms that see untapped trading potential in the social media site are looking to cash in. The latest financial firm is Eagle Alpha, a London based technology group that on Monday launched Social Sonar — a subscription service that synthesizes Twitter down into only market essential information. That information is then delivered directly to traders, who can use the information as part of a broader computer-generated trading program or use the feed for unique insight.With companies and executives are using Twitter increasingly, firms like Eagle Alpha are betting that traders will increasingly need that information in a fast, read-only format. They fit among the increasing mass of“social listening firms” that have formed an ecosystem around Twitter.
For traders, however, one big concern remains: fake tweets, such as the April hoax that saw a verified Associated Press account warn of explosions at the White House.
“We knew the AP tweet was fake because if the Syrian Electronic Army had written it properly it would have followed the AP style guide. For example, ‘breaking’ should have been in upper case, ‘Barack’ should have had the word ‘President’ before it,” said Emmett Kilduff, Eagle Alpha founder and chief executive.
To be sure, Eagle isn’t the first, nor it will be the last firm looking at new ways to use Twitter in trading.
Among the other firms, DCM Dealer in January launched a new real-time trading product that gives sentiment scores based on social media platforms, such as Twitter. DCM Dealer put itself up for sale less than two months later.
