Firms hide China roots to boost sales
October 14, 2013 Leave a comment
Firms hide China roots to boost sales
Monday, Oct 14, 2013
AFP
BEIJING – In the global contest for business, Chinese brands struggle to compete with big Western and Japanese names, but some are now looking to reinvent their identities to overcome image and political hurdles. The world’s second-largest economy does not have a single one of the world’s top 100 brands, as compiled by marketing consultancy Interbrand. Read more of this post



