Sri Lanka, for decades a destination for backpackers, religious pilgrims and beach-lovers, is building high-end hotels and casinos to woo wealthier tourists from India and China as it seeks to emulate the success of Singapore and Macau

Crown’s Sri Lanka Casino Resort Venture to Cost $400 Million

Crown Ltd. (CWN), Australia’s largest gambling company, said a casino resort it’s in talks over co-developing in Sri Lanka will cost about $400 million. The five-star resort will have about 450 hotel rooms and suites at Beira Lake in the center of the capital Colombo, the Melbourne-based company said in a regulatory statement today. Crown, controlled by billionaire Chairman James Packer, also said it’s seeking joint venture partners for the project.Sri Lanka, for decades a destination for backpackers, religious pilgrims and beach-lovers, is building high-end hotels and casinos to woo wealthier tourists from India and China as it seeks to emulate the success of Singapore and Macau. The resort will join a growing lineup of luxury Colombo hotels, including a $400 million beachfront Shangri-La, the Taj group’s upgraded five-star Samudra Colombo, and a John Keells Holdings Plc. gaming resort.

“It is Sri Lanka’s time to shine in Asia,” Packer said in the statement. The resort would “play a significant role in helping to drive increased international in-bound tourism, especially from India and China.”

Packer is also seeking to develop a hotel for high-rollers in Australia’s largest city Sydney, as well as projects in Macau and the Philippines via Crown’s 34 percent stake in Melco Crown Entertainment Ltd. (MPEL)

Crown also has a chance to build a resort in the Australian city of Brisbane after Queensland state’s government Oct. 14 said it would accept applications to redevelop a riverfront site in the state capital.

Crown is “very interested in pursuing an integrated resort in Brisbane,” Packer said in an e-mail last week, “but of course that depends on the Queensland government’s future regulatory framework and is still under consideration”.

To contact the reporter on this story: David Fickling in Sydney at dfickling@bloomberg.net

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