The Global Innovation 1000: Navigating the Digital Future
October 23, 2013 Leave a comment
October 22, 2013
The Global Innovation 1000: Navigating the Digital Future
Booz & Company’s annual study of R&D spending reveals the tools that are transforming innovation—from customer insight to product launch.
by Barry Jaruzelski, John Loehr, and Richard Holman
At Catalent, a U.S.-based producer of pharmaceutical products and provider of advanced drug delivery technologies and services, digital tools often support the practices of the company’s 18 research and development sites around the world. Data pours in from R&D, sales and marketing, operations, quality assurance, and regulatory affairs, as well as customers. Evjatar Cohen, vice president for global innovation and portfolio management, and his team make sense of it all with a slate of new market and customer insight enablers. “Collecting the data is just part of what we do,” he says. “It’s really about using that input to come up with market uptake estimates for each potential product and an understanding of its business value. That aids us greatly in deciding where to focus our day-to-day activities as well as planning our long-term strategy.”




