Being Entrepreneurial in Your Storytelling: An Institutional Tale

October 24, 2013 Leave a comment

Being Entrepreneurial in Your Storytelling: An Institutional Tale

Lianne Lefsrud University of Alberta – Department of Strategic Management and Organization

P. Devereaux Jennings University of Alberta – Department of Strategic Management and Organization

September 2013
Ross School of Business Paper No. 1207

Abstract: 
Stories help us make sense of the world around us and our role in it, including defining ‘success’. Stories reflect society and culture at large, but are also very context-specific; they involve particular individuals and organizations. Thus, stories are a powerful mechanism linking the society and the organization. We offer an institutional view of storytelling’s role in small businesses and entrepreneurial endeavors. In academic vernacular, from our institutional viewpoint, we examine the types of organizational stories told, their sources and processes of creation, along with their direct and indirect effects. In practical terms: what stories are told, how, why, and with what effect? To do so, we rely primarily on research and examples from organization theory, strategy and entrepreneurship, focusing on new and small ventures where possible. In our concluding discussion, we suggest potential directions for researchers and possible storytelling improvements for small business owners and entrepreneurs.

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Unknown's avatarAbout bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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