‘Beautiful China’ tourism pitch clouded over in smog
October 25, 2013 Leave a comment
‘Beautiful China’ tourism pitch clouded over in smog
October 24, 2013
Beijing: Forget all the headlines about eye-watering pollution in Beijing and Shanghai — the Middle Kingdom’s latest tourism slogan invites visitors to “Beautiful China.” Adorning buses and trains in cities such as London, the marketing effort has been derided as particularly inept at a time when record-busting smog has drawn attention to the environmental and health costs of China’s unfettered industrialisation. Like this year’s typically clunky theme for visitors “China Ocean Tourism Year,” the slogan highlights the tin ear of an industry that has ridden the coattails of China’s rapid economic growth and increased global prominence but failed to keep up with international travel trends. Read more of this post