How a poisonous toad became a Parisian fashion accessory; toad skins have become a much-prized luxury fashion material

How a poisonous toad became a Parisian fashion accessory

By Agence France-Presse
Tuesday, October 22, 2013 0:37 EDT

Polish-designer-Monika-Jarosz-poses-with-products-made-with-Australian-cane-toads-on-Oct.-9-2013-in-Paris.-AFP

Once upon a time a poisonous cane toad lived in the South Sea Islands, unloved and unwanted. Condemned as an ecological disaster, the Australian army was even deployed to get rid of it. Then one day a Polish fairy waved her wand and the plain old cane toad turned into a precious fashion accessory. That’s the story of Polish designer Monika Jarosz’s luxury Kobja brand inspired by the fairytale idea of the “toad that transforms itself into Prince Charming”. Introduced from South America decades ago to control the native cane beetle, the cane toad may have outstayed its welcome in the South Sea Islands, but today their skins have become a much-prized luxury fashion material.A friend unknowingly set the wheels of innovation in motion by giving Jarosz a stuffed frog from New Zealand as a gift.

“(It) disgusted me but ended up fascinating me,” she said.

Three short years later, and her luxury accessory business is producing bags, belts and purses made from whole skins, set with semi-precious stones or Swarovski crystals in place of the eyes.

The high-end leather items, which come in an array of colours including vermilion red, emerald green, turquoise, fuchsia and black, are now sold in Asia, Europe and the US.

A purse can cost between between 220 and 250 euros ($300 and $340), depending on the country, while a large bag would be priced at around 1,200 euros.

Jarosz came to France from Poland 12 years ago to work as a model before developing an interest in design, in particular working with unusual materials.

Fascinated by the stuffed frog, she recalled that the more she stroked it the more the idea of creating something “really good like a jewel” from a similar material started to take shape.

But finding skins to work with presented a problem. In vain, Jarosz made inquiries with restaurants serving frogs legs.

Then she discovered the existence of the toads of the South Sea Islands where they had proliferated to such an extent they were in the process of destroying several local species.

Animal defence organisations had recommended that they be selectively eliminated.

With the help of a taxidermist in the Australian city of Cairns, Jarosz set about transforming the skins into high fashion.

After the taxidermy, the skins are tanned, dried and coloured in France, ending up in a workshop in Paris where the leather is cut, stitched, set with crystals or stones and lined with lamb or goat skin.

“When I called Jean-Charles Duchene (who runs the tannery in Paris) for a quote, they thought it was a joke,” she recalled.

“It was a challenge because we had to adapt to the material. The toad (skin) is denser than lamb, the dye is fixed quicker and it needs less,” she added.

A symbol of fertility and prosperity in some cultures, the toad is also linked to sorcery, Jarosz added.

Now sold in luxury goods shops or concept stores in Tokyo, Beijing, New York, Paris and Berlin, Jarosz’s quirky products have developed an almost cult-like following among some customers.

Some even give their bags names, she said, and regularly update her with news about them.

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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