Korea’s anti-trust regulator may punish Hyundai Motor Group for “unfair” inter-affiliate deals with its consumer financing unit, Hyundai Capital

2013-10-29 18:53

Hyundai Capital faces punishment

By Na Jeong-ju
The country’s anti-trust regulator may punish Hyundai Motor Group for “unfair” inter-affiliate deals with its consumer financing unit, Hyundai Capital, sources said Tuesday.
Hyundai Capital is being audited by financial regulators as part of a broader investigation into financial firms affiliated with conglomerates. The firm provides financing services for about 77 percent of cars sold by Hyundai and Kia Motors on the domestic market. “Our inspectors are checking details of business deals between Hyundai Motor and Hyundai Capital. They will face punishment if any irregularities are found,” a source said, asking not to be named.Hyundai Motor is facing allegations that it had car buyers use installment programs offered by Hyundai Capital. Critics say these practices have helped the subsidiary maintain its dominant status and deprived its competitors of potential business opportunities.
Hyundai officials say most big automakers around the world have their own financing units to help consumers buy cars.
“Hyundai Capital used to be a consumer assistance bureau of Hyundai Motor. It was spun off to provide better financing programs for consumers,” a Hyundai official said. “Auto financing is a typical captive market, in which consumers use services from a limited number of suppliers. All major foreign carmakers are selling their cars through installment programs offered by their financial subsidiaries.”
The Fair Trade Commission (FTC), however, suspects Hyundai might have violated fair competition rules.
During a recent National Assembly inspection session, FTC Chairman Noh Dae-lae told lawmakers that he is looking into whether Hyundai “coerced” buyers of its cars into using services from Hyundai Capital.
“The question is whether Hyundai has misused its status as the dominant automaker here to provide illegal support to its affiliate,” Noh said. “We will conclude whether it violated rules as quickly as possible. We are in the final stage of this investigation.”
According to the Financial Supervisory Service (FSS), Hyundai Capital provided installment services to 513,816 car purchasers last year. Of them, 98.5 percent bought cars made by Hyundai and Kia.
The cross-affiliate deals at Hyundai are becoming a political issue.
Rep. Kim Gi-juhn of the main opposition Democratic Party earlier called for a thorough investigation into the case, saying this would represent the government’s willingness to achieve “economic democratization.”
“As is shown in Hyundai’s case, inter-subsidiary dealings at family-run conglomerates are posing an entry barrier for other competitors, especially small- and medium-sized enterprises,” Kim said in a press release. “Investigating Hyundai is a matter of establishing rules of fair competition. It is also to expand business opportunities for small companies.”
The government’s toughening stance on unfair business practices committed by chaebol also bodes ill for Hyundai. The National Assembly is currently reviewing several bills that the business community describes as being “anti-chaebol.” The tax authorities have also expanded audits into conglomerates.

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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