Secrets of great second bananas (FORTUNE, 1991)
October 13, 2013: 10:22 AM ET
Editor’s note: Every Sunday Fortune publishes a favorite story from its magazine archives. This week, FORTUNE displayed Facebook’s COO Sheryl Sandberg on the cover as one of the Most Powerful Women in business. In this week’s Sunday throwback, we take a look at a story from 1991 highlighting a few other powerful no. 2 executives.
Rather than be CEO someplace else, three tough executives each chose to operate as No. 2 at winning corporations. The masters of hands-on tell why — and how — they do it.
By John Huey REPORTER ASSOCIATE Andrew Erdman

Keough (right) with Goizueta at a Palm Springs resort. In 30 years, Burke (left) and Murphy of Capital Cities/ ABC have “never disappointed each other,” Burke says. Wells (left) and Eisner in front of the 20-foot versions of the Seven Dwarfs that hold up Disney headquarters.
ROBERTO GOIZUETA, now celebrating his tenth anniversary as chairman and CEO of Coca-Cola Co., still recalls the evening of February 14, 1980, as a crucial moment in his career — and in the history of the company. Edgar M. Bronfman threw a birthday party for then Coke chairman J. Paul Austin at Manhattan’s Four Seasons restaurant, and afterward the Goizuetas and their friends the Donald Keoughs repaired to the King Cole Bar at the St. Regis hotel. ”Our wives were talking in one corner,” Goizueta says, ”and Don and I began talking about who was going to succeed Paul.” Unbeknownst to either of them, the imperious, isolated Austin was suffering from both Alzheimer’s and Parkinson’s diseases, personal tragedies that largely explained Coke’s paralysis. As Keough remembers the conversation, ”Roberto and I said, ‘Look, nobody knows how this is going to work out. The two of us are quite compatible, and we have different skills. So let’s sleep at night. Whoever comes out on top, let’s put the other one to work immediately.’ ” Read more of this post