5 Ways Great Writing Skills Can Help You Get Ahead

5 Ways Great Writing Skills Can Help You Get Ahead


Until recently, strong communication was considered a business soft skill, one that might be relegated to the end of your resume along with playing an instrument and speaking Farsi. Now, effective communication is key to business promotion, company marketing, team building and facilitating a healthy company environment.

No, writing isn’t just for novelists and poets anymore. Here are five ways you can use the written word to find work, increase your value as an employee and add to your list of additional skills:

1. Set yourself ahead of the pack with polished writing.

Your written voice is often the first thing you present to a potential employer. When your emails are wishy-washy or sound forced or like a form letter, you communicate those characteristics in place of your personality. Instead, cultivate a friendly, straightforward and professional tone to make a favorable first impression.

Your tone not only applies to cover letters, but to your own social media accounts and personal websites. Your written voice creates a brand that lets people know who you are and what you represent.

Tip: Your best method for creating the right tone and voice is to present yourself as you are. You want to be hired for you, not some other person you create on paper, so there’s no need to embellish.

2. Present yourself as an expert in your field.

Pitch, write and publish articles that show what you know. It’s a fantastic way to make contacts and generate income, and when a potential employer Googles you, she’ll find not only a list of your social media streams, but your credits and expertise as well.

Have a clear plan and goals for the type of expert writing you want to do and the topics you want to cover. Choose areas that not only interest you, but that support your overall career goals. It may be fun to write about the latest cooking techniques, but if you want to highlight your social media prowess, it’s best to stick to pitching those topics.

Tip: Not sure you have the know-how to be an expert? Go back to basics. The first things you learned in your profession seem easy to you now, but you were once a beginner, too. Supportive beginner information is exactly what mainstream publications are looking to publish.

3. Be a pro at social media communication.

Once considered a frivolous waste of time, social media is now a key tool in the job search and hiring process.

Show you know how to engage people in discussion and market services via social media, and you not only provide added value to your employer or business — you place yourself in the top 20-30% of people considered power users.

Tip: Try automating your social media posts with apps such as Buffer or Social Oomph. They allow you to craft your message and set your publishing schedule ahead of time, leaving you free to focus on other work.

4. Expand your abilities within your field.

There may be many in your field who can do your job, but only a small percentage can effectively explain your job to others. If you are one of those people, you can write how-to manuals, document company processes and write press releases, newsletters and other company communication.

These skills not only add to your value as an employee; they make it more difficult to find your replacement.

Tip: Writing to support your current employer is wonderful, but the real reason for cultivating these skills is ultimately self-serving. It will add to your resume and abilities, thus helping you move up in your company, change companies, switch careers or even start your own ventures.

5. Set up a side career using your writing skills.

You have your career and love it. You have no desire to leave, but you, like so many others, have always had a secret desire to write a book. Why not do it?

You don’t have to be an expert writer or an expert in your field to write a book. You need only have more knowledge than the average person, write well and be willing to do whatever research is needed to bridge any gaps.

You can write technical manuals, how-to books for dummies, even nonfiction and novels.

Tip: Even writing fiction or other pieces not directly related to your career helps you hone and develop your writing abilities. Plus, you never know when you’ll publish and sell a book.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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