Daniel Pink Recommends These 5 Books To Improve Your Thinking

Daniel Pink Recommends These 5 Books To Improve Your Thinking


JAN. 30, 2014, 12:42 PM 33,243 4

In Daniel Pink’s book, “To Sell Is Human,” he lists five books to help you frame arguments, identify problems, and curate information.

They are:

1. “Influence: Science and Practice

Cialdini has done more to advance the scholarship of persuasion than anyone in the world. This book is his classic. You need to read it. Seriously. Go get it now.

2. “Made to Stick: Why Some Ideas Survive and Others Die

The Heath brothers are worthy successors to Cialdini. Their first book, which came out in 2007, is a gem. It will teach you how to create messages that stick, through the principles of simplicity, unexpectedness, credibility, emotions, and stories.

3. “Switch: How to Change Things When Change Is Hard

Three years after Made to Stick the Heath brothers came out with another book that’s equally good. This one is about change — which they’ll tell you depends on the emotional elephant and the rational rider working in concert. (Trust me — it makes sense.)

4. “Mindless Eating: Why We Eat More Than We Think

The opposite of clarity is murkiness. And murkiness’s close cousin is mindlessness — the state of being unaware. Wansink shows you mindlessness allows us to fall prey to hidden persuaders that make us overeat without even knowing it.

5. “Nudge: Improving Decisions About Health, Wealth, and Happiness

Two professors harvest the field of behavioral economics to reveal how altering “choice architecture” can nudge people to make better decisions about their lives.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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