Beats Music CEO On Why Delegating Is The Secret To Success; How do you manage tackling a new market? Trust your team and let talented people do what they do




With the launch of a streaming music service, Beats Music CEO Ian Rogers does more by doing less.

“The thing that I’ve really found is, the less that I actually do, the more productive my team is,” he says.

Digital music and Rogers came of age together: from a five-year-old record collector to a web designer for the Beastie Boys in 1993, the Beats Music CEO launched their new premium streaming service in January:

Hoping to replicate its headphones success in the streaming market, Beats is positioning its service–which will take on the likes of Spotify, Google, Apple, and others–as the one that understands users’ emotions, offering the best of human curation and computer algorithm.

Acting as more maestro than micro-manager, Rogers delegates through every stage, from software product and content delivery, marketing to business development. Selling a $10 per month premium service in a market where free streaming services are giving music away and piracy continues to be many music-lovers’ modus operandirequires belief in their passion and product, he says. Rogers sets the tone; they play together.

“To me, delegation is key,” Rogers says. “In particular, what I try to do is to tell a story about what we need to do to be successful, like something that everybody on the team can understand, everybody in the organization.”

His productivity rituals overlap in his personal escapes–running to tune out the world, reading music biographies before bed, making lists–to maximize every moment of the day. The rest, he says, is about trust in the mission.

“That’s how you have a productive organization,” Rogers says. “You have to have really clear roles that are aligned with your mission and are aligned with how you become successful, and then you just push, and push, and push, and let talented people do what they do.”


About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (, the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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