Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation

Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation Hardcover

by Debra Kaye  (Author)

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Create products and services your consumers can’t pass up–without the high cost of development

Success is all about connections.

Debra Kaye explodes conventional thinking about innovation and provides an approach that anyone or any business can use to expose the crucial links among observations, experiences, facts, and feelings that on the surface do not seem related–but are–to uncover fresh, brilliant insights. In Red Thread Thinking, Kaye shows you how to weave originality from disparate information and turn it into a product or service that can shake up the marketplace–and your business.

What sets Red Thread Thinking apart from other books is that it reveals exactly how to identify and understand hidden cultural codes and shifts in consumer perceptions that speak to emerging and existing markets and, as a result, catapult fresh products to iconic status.

A mold-breaking system, Red Thread Thinking sharpens your innovation skills and can assist in problem solving, whether preparing a talk, pitching a project to your colleagues and boss, managing staff in a more productive way, or taking business to a new level. Learn the ways of Red Thread Thinking:

Red Thread One: “Innovation–It’s All in Your Head”–We can fire up our brains to become better at observing and interpreting what we see around us

Red Thread Two: “Everything Old is New”–Take a fresh look at the past to gain remarkable advantage

Red Thread Three: “People: The Strangest Animals in the Zoo”–Know what makes your market tick, and you’ll know what makes them spend

Red Thread Four: “What You See Is What You Get”–Learn how to create an entirely new and accessible “language” to make your product stand out and be universally understood

Red Thread Five: “The Force of Passion”–Persevere, review, and refine your ideas without compromising your integrity or core beliefs.

Red Thread Thinking teaches you to activate your own knowledge and resources to make better connections, have more and superior insights, and apply history as a valuable source for future-leaning innovation.

Praise for Red Thread Thinking

Red Thread Thinking weaves a marvelous tapestry of insight and wisdom. A must read for entrepreneurs hoping to take their ideas from fuzzy to firm.” — Susan Cain, New York Times bestselling author of Quiet: The Power of Introverts in a World That Can’t Stop Talking

Red Thread Thinking provides a deliberate system to create a ‘revolution in your mind’–the first order of business for any innovator who wants to shift the consumer landscape and offer value and usefulness to customers. The book is filled with practical information that will help you expand your thinking.” — Jay Walker, Chairman, Walker Digital; founder of Priceline.com

“A fascinating read that should hearten anyone who wants to apply proven strategies to the act of collecting and connecting dots that exist for us all–if only we’d stop and notice.” — Danny Meyer, New York Times bestselling author of Setting the Table: The Transforming Power of Hospitality in Business

“In Red Thread Thinking, Debra Kaye offers a framework for innovation that embraces–indeed harnesses–the power of serendipity, free association, and our mind’s elastic ability to see what’s new in the familiar.” — Jean-Marie Dru, Chairman, TBWA\Worldwide

“Debra Kaye has created an approach to innovation that combines simple, pragmatic steps on the journey of innovation to benefit any serious entrepreneur or manager who believes innovation is central to business and that it is not the mysterious privilege of a few.” — Thomas Pinnau, Chief Executive Officer, Knowledge Universe Work-Life Solutions

Red Thread Thinking offers a compelling framework for the modern-day innovator–one who wants to operate with a big consumer knowledge but with or without a sizeable infrastructure and budget.” — Jed C. Scala, Vice President and General Manager, Credit Card Products, American Express

Editorial Reviews

From Booklist

This is not a do-it-yourself manual for innovation. Instead, consultant Kaye shares her distinctive process for discovering inventions for profit. The thinking she shares is pure marketing-research driven. Her points are fascinating but not necessarily easy to replicate by every wannabe inventor. Brainstorming, she says, is pretty much a waste of time and energy unless you start by listing wrong or misguided ideas. Failures can make for later successes (e.g., Silly Putty). Most important are her anecdotes of success: the Togo hands-free baby carrier, invented by a Peace Corps nurse serving in Africa, and the rejuvenation of Gatorade by positioning it as an after-workout beverage. Genius is indeed one-percent inspiration. –Barbara Jacobs

Review

“It doesn’t matter what stage you’re at in your career or life – this book will give you an advantage.” –Anne Reuss, SteamFeed 

 

“The author demonstrates how and why an individual is the starting point for innovation, and why organization culture change methods so often fail to materialize. I highly recommend the results oriented and insightful book to any business leaders, managers, entrepreneurs, and would be innovators seeking an effective, individual based approach to innovation.” –Wayne Hurlbert, Blog Business World

About the Author

Debra Kaye is a global innovation and trends expert specializing in brand strategy and innovation for consumer businesses. Her clients have included Apple, Mars, Colgate, McDonald’s, American Express, Kimberly-Clark and many more. A frequent commentator on American Public Radio’s “Marketplace” and contributor to Fast Company, she is partner at the innovation consultancy Lucule and former CEO of TBWA\Italy. She lives in New York City.

 

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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