How Lego took to anthropology: ‘The Moment of Clarity, Using the human sciences to solve your toughest business problem
March 3, 2014 Leave a comment
February 26, 2014 3:24 pm
How Lego took to anthropology
By Andrew Jack
‘The Moment of Clarity, Using the human sciences to solve your toughest business problems’, by Christian Madsbjerg and Mikkel Rasmussen,Harvard Business Review Press $28; £18.99
A decade ago, Lego’s plastic brick empire was starting to crumble. Half a century after patenting its click-fit system, the Danish toy company reported heavy losses and gave a sign of the depth of its troubles: the grandson of the founder relinquished his place as chief executive to a McKinsey consultant. Read more of this post

