Visualizing 15 Years Of Acquisitions By Apple, Google, Yahoo, Amazon, And Facebook

Visualizing 15 Years Of Acquisitions By Apple, Google, Yahoo, Amazon, And Facebook

Posted yesterday by Josh Constine (@joshconstine)

You grow old, you slow down, and you die. That is, unless you can inject some fresh blood. After watching the last generation of tech giants wither or stagnate, today’s juggernauts are relying on acquisitions to keep them young and relevant. Check out the interactive infographic below to compare the size, frequency, and focus of the last 15 years of acquisitions by Apple, Amazon, Google, Yahoo, and Facebook.

Business insurance provider Simply Business created this infographic, which is only available here on TechCrunch. Each dot’s size represents the price paid for that startup if it was disclosed. Scroll over them for a link to learn more about the deal. The plus and minus buttons in the top right let you zoom in on specific time periods. Select categories at the top to filter for certain types of acquisitions. The Frequency toggle reveals phases when companies did heavy buying. And you can click any of the tech giants’ logos to view a complete list of their full-scale acquisitions (small acqui-hires excluded). Sorry to our mobile readers, but it’s much easier (possible) to navigate this on the web.

Trends crystallized by the Simply Business infographic include:

The drought of acquisitions by Yahoo in 2011 and 2012 before Marissa Mayer began her buying spree after being named CEO.

Apple has kept the price of its acquisitions low despite its huge cash reserves, as it prefers to buy for technology rather than market share.

Facebook accelerated its talent-focused acquisitions following its IPO to combat brain-drain.

While Steve Jobs saw acquisitions as a “failure to innovate,” Tim Cook has been proactive about buying companies to bring new intellectual property to Apple.

There was a recession in acquisitions in the “Rest In Peace: Good Times” era from 2008 to 2009.

Social, mobile, and hardware acquisitions have come into favor as search, media, and advertising buys have waned in the past few years

And the biggest acquisitions (with disclosed prices) by the giants were:

Apple – Anobit ($390 million), AuthenTec ($356 million)

Amazon – Zappos ($900 million), Kiva Systems ($775 million)

Google – Motorola Mobility ($12.5 billion), Nest ($3.2 billion), DoubleClick ($3.1 billion), YouTube ($1.65 billion)

Yahoo – Broadcast.com ($5 billion), Overture ($1.83 billion), Tumblr ($1.1 billion)

Facebook – WhatsApp ($19 billion), Instagram ($1 billion, closed at $715 million)

Top of Form

Bottom of Form

[Update 5:25pm PST: To put the price of the WhatsApp acquisition and others in context, here’s a chart comparing the acquisition cost per user for most of the major consumer space acquisitions from the past fifteen years. Click through to see the original interactive chart that includes details on each deal.]

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About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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