Why Ugg Boots Have Become So Ubiquitous

Why Ugg Boots Have Become So Ubiquitous

ASHLEY LUTZ RETAIL  MAR. 4, 2014, 12:39 AM

Ugg boots are a polarizing topic.

Over the last decade, the comfortable footwear has developed an ardent following. Yet, the boots are often mocked for their clunky aesthetic. 

There’s a good reason why Ugg boots aren’t going away anytime soon, according to Kim Bhasin at The Huffington Post.

“The prime reason for the boots’ staying power is that there is ‘no match for the comfort and warmth’ that they deliver,”Bhasin writes, citing Ugg president Connie Rishwain.

While some in the fashion industry have embraced the boots, they are routinely ridiculed by others.

“Wearing Uggs does not impart the same sexiness as a tall fall boot over nicely-fit denims or country boots paired with shorts in the summer,” writes The Budget Fashionista. “They’re squishy, mushy, outfit afterthoughts.”

Simply put, people like wearing Uggs because they’re comfortable, not because they look good.

“Despite their vast reach, fashion influencers have seen much of their power recede into the hands of consumers, now that shoppers have access to all sorts of fashion information — not just the magazines found on the rack,” Bhasin writes.

That gives Uggs serious staying power.

 

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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