How to take your business global; All from the comfort of your home, by an entrepreneur now turning over $3 million a year.

How to take your business global

March 10, 2014

Jellaine Ross

All from the comfort of your home, by an entrepreneur now turning over $3 million a year.

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Jellaine Ross from Cherry Blooms has created a global enterprise by running her business in a smart, efficient way.

Jellaine Ross is the entrepreneur behind beauty and fashion brand Cherry Blooms. She founded the business in 2008, and started by selling her products at the local markets in Brisbane. Today, she has transformed Cherry Blooms into a global success. Her products have been featured in the Golden Globes and Oscars swag bags, and are sold online and stocked through 1,000 retail stores across the world.

She has managed to achieve all this from her home office in Brisbane. Here, Jellaine lists her top tips on how to take your business global.

Get a virtual assistant

You can’t get rich doing minor tasks, so delegate as much as you can and be precious with your energy. Hiring a virtual assistant can free up time you’re spending on admin, so you can instead focus on growing the business. At Cherry Blooms, we use oDesk or Elance to find and hire virtual assistants. They are usually based overseas and work remotely, and you can find well educated assistants who don’t charge a fortune. We use virtual assistants to upload our Instagram posts because the social media platform doesn’t allow you to preload, so it has to be manually done. We give them the content and they manually post on our behalf.

Manage your virtual assistants digitally

If your team is scattered all over the world, Basecamp is a great project management app for delegating projects to interns and virtual assistants. You can add a task, have it assigned to someone, and the person receives an email – and deadline, if you wish – and Basecamp will keep track of progress of the tasks.

Attend international tradeshows

One of the secrets to Cherry Blooms’ global success is that we have attended many tradeshows. Tradeshows are not only great ways to showcase your products, but they’re re also good places to meet key players in your industry and explore partnerships. I make sure to have enough staff with me, so I can network with potential new partners when we get busy and focus on building relationships post-show. We also make sure to hire excess staff (for instance, when we do beauty tradeshows in the US, I find affordable and qualified staff through Craigslist). Having a well-staffed booth helps create a  a buzz and attracts people to see what we have to offer – and it works every time.

Make your business virtual

The benefits of having a remote team is that you can work from wherever you are which means you can, like me, run a global business from the comfort of your home office.

I work with virtual teams, factories and distribution centres all over the world, and I manage and connect with them through different digital platforms. GoToMeeting is a great tool for virtual team meetings and supports up to 25 users per meeting. We also have groups on WhatsApp that we constantly use to message each other. We use Skype almost daily, Team Viewer so we can see each other’s computer screens and we obviously email each other all the time.

Take your accounting to cloud nine

When dealing with customers, partners and distributors all over the world, I’ve found it really beneficial to streamline all of our accounting and administration through a cloud computing system. We use Xero Accounting, which makes it easy to receive and send invoices, and I can access all our financial information even when I’m travelling.

Create marketing campaigns online

If you have customers from all over the world, it can be difficult to find the time to make tailored marketing campaigns. InfusionSoft is a great product to help you with marketing automation.  Through this software, you can collect information about your potential customers and their habits and deliver tailored content and offerings.

Jellaine Ross is the designer and founder of Cherry Blooms. The company is expecting a $3 million turnover for 2014.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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