Giant robots officially fly the flag for cool Japan

Giant robots officially fly the flag for cool Japan
MAR 20, 2014
Silent defender: Giant robots, such as this 18-meter-high Gundam in Tokyo’s Odaiba, are the subject of a government white paper. | AP

With its mountains of public debt, a nuclear meltdown to mop up and the 2020 Olympics bill, you’d think the last thing the Japanese government would be spending taxpayer money on is a study on robots in science fiction.

But as the Terminator once said: “Wrong.”
From the halls of Kasumigaseki comes “Japanese Animation Guide: The History of Robot Anime,” a 90-page inquiry commissioned by the Agency for Cultural Affairs and its Manga, Animation, Games, and Media Art Information Bureau.
The bureau’s boffins seem intent on capitalizing on what remains of Japan’s gross national cool as perceived overseas. Cool Japan, a concept now more than a decade old, has been parlayed into national policy, and the agency commissioned the report as an initial framework for discussing the key pillar of anime with people overseas. The robot study could be the first of several examining different anime genres.
Published in Japanese last year, a shortened version of the study is fresh out of the translation oven and now available in English. It’s the first of its kind, and makes some giant-robot-sized claims about the importance of the genre.
“Robot anime represents a unique form of popular culture developed in Japan,” the authors assert. And: “The sense of exploration and vitality inherent to the medium of robot anime is a reflection of the Japanese psyche.”
Imaginary robots existed in many cultures even before the anime debut of that seminal Japanese sci-fi robot, Osamu Tezuka’s Tetsuwan Atom (Astro Boy), in its pioneering Fuji TV cartoon show in 1963. However, the show also marked the beginning of serialized TV anime itself.
Apart from being a runaway hit, the flying, endearingly cute Astro Boy, with his atomic engine, symbolized Japan’s emergence from the ashes of World War II as a gleaming, bullet-train-driven technocracy. Mitsuteru Yokoyama’s Tetsujin 28-go (aka Gigantor), a crime-fighting colossus controlled by a boy, was also inspired by war — the U.S. B-29s that firebombed Japanese cities.
While Tezuka and Yokoyama laid the groundwork for giant-robot anime, it only flowered in the 1970s and ’80s after being doused with a heady fertilizer in the form of wildly popular tokusatsu live-action special-effects shows such as “Ultraman.” These combined giant heroes, kaiju monsters and dramatic battle scenes to great — if sometimes hilarious — effect.
The titular machine of “Mazinger Z,” a 1972-74 anime based on Go Nagai’s manga, was a towering, spiky-headed combat vehicle piloted by the young Koji Kabuto. By putting his protagonist inside Mazinger, Nagai unleashed a powerful combination of man and machine that kids couldn’t resist. In a host of formulaic shows, the many similar super-robots of the 1970s also had pilots, giant stature and the ability to transform or combine, the study points out, adding that Mazinger’s eyes also lacked the pupils seen in earlier fantasy robots, making it appear more of a mechanism than a personality.
The popularity of cartoons such as “Mazinger Z” and “Yusha Raideen (Brave Raideen)” saw merchandising usurp the dominant creative impetus from the manga artist. But the flood of toys and models turned into a tsunami with “Mobile Suit Gundam,” which debuted in 1979. Anime’s answer to “Star Wars” posited a space opera of enormous “mecha,” military robots (dubbed “mobile suits”) with elaborate armaments and a fetishistic attention to detail and realism.
The franchise eventually amassed an enormous national following, and has displayed remarkable longevity over the past 35 years, with new series every few years. Its associated merchandise such as Gunpla plastic models have been snatched up by rabid “Gundam” otaku (obsessive fans) and attained a staggering scale: billions of dollars in sales and an estimated $50 million in the year to August alone for “Gundam” branding on everything from tofu to cars. Japan’s very soil has been “Gundam”-ified with an 18-meter-tall statue of its RX-78-2 trademark robot in Tokyo’s Odaiba recreation district.
Giant-robot anime enjoyed a golden era in the early 1980s before entering a period of decline; shows such as “Kido Keisatsu Patlabor (Mobile Police Patlabor)” and “Neon Genesis Evangelion” managed to buck this trend. “Gundam,” however, has never looked back.
“The success (of shows such as ‘Gundam’) led not only to toy businesses, but anime artists and creators could build up original science-fiction stories,” says anime critic Ryusuke Hikawa, who coauthored the study.
“The original animation success led to the creation of huge anime films. American movies such as ‘Transformers’ and ‘Pacific Rim’ were produced under the great influence of Japanese robot-anime culture.”
Hikawa notes that Japanese roboticists who have created real robots — such as Honda’s Asimo humanoid — drew inspiration from the robot anime they grew up with. But he emphasized that his study is aimed at fostering cultural exchange and “mutual international understanding.” Can giant robots bring people together?
“This report is critical because it is the first time that Japanese have staked out giant-robot culture as being uniquely, distinctly Japanese,” says vintage sci-fi robot-lover Matt Alt, whose company AltJapan translated the study.
“For decades, Japanese otaku and foreign otaku have had very little communication with one another. This report is a serious effort at bridge-building between domestic and foreign pop-culture scholars.”
Tim Hornyak is the author of “Loving the Machine: The Art and Science of Japanese Robots.”


About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (, the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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