Why Apple can’t match Google’s all-seeing new smartwatches
March 30, 2014 Leave a comment
Why Apple can’t match Google’s all-seeing new smartwatches
By Christopher Mims @mims an hour ago
Apple is a fantastic hardware company. And when the rumored iWatch (probably) arrives, it will no doubt be a thing of beauty. But there’s good reason to think that the key to a successful smartwatch won’t be its hardware, but its operating system.Apple’s genius is in creating personal computing devices that invite us to linger over them and inspire developers to create the best possible apps. But that beautiful hardware may not be enough to compete with the simplicity and the ability to harness huge amounts of data that are built into Google’s smartwatch operating system, Android Wear. Google’s OS, which it released on demos this week, will run on a variety of watches from manufacturers including Asus, HTC, LG, Samsung, Intel, Qualcomm, Motorola and Fossil Group.
Smartwatches are, in some ways, a much tougher design problem than smartphones or PCs. (Witness the failures of Samsung’s and Sony’s smartwatches.) Their tiny screens make it hard to direct their actions—to tap out an email, go to a web page, find a favorite song. So Google has reasoned that it should work the other way around. A smartwatch should have almost no interface at all. It should know where you are and what you want before you do. And that makes it the perfect fit for one of Google’s most innovative and rapidly improving bits of software, Google Now, which is part of Android.
Knowing your needs better than you do is something Google has been working on for a long time. The umbrella term for it is predictive search. Here’s a simple example: Most of us probably pop open a weather app at some point in our morning routine. Given how predictable this is, why should our devices wait for us to signal to them that we want to know the weather? Why not just tell us?
That’s what Google Now is all about. Instead of giving you information through apps or a web browser, Google Now shows you a bunch of virtual cards that already have the information you (probably) need at that moment. Just swipe a card away to get to the next one. You can see it in action in Google’s demo of Android Wear.
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