May 17, 2013, 9:17 p.m. ET
The ‘Believe It or Not’ Life of Ripley
The purveyor of freaks and godfather of reality TV empathized with people on the margins; he’d been there

The man primarily responsible for mainstreaming our voyeuristic tendencies was Robert ‘Believe It or Not!’ Ripley. In his cartoons and books, on radio and TV, the globe-trotting Ripley tapped into Americans’ appetite for the oddly titillating, the unbelievable, the uncomfortable.
By NEAL THOMPSON
America’s TV and computer screens are crammed with people doing extreme, dangerous, exotic, bizarre or embarrassing things. They crab-fish or dive for gold in Alaska; they compete in little-girl beauty pageants or run moonshine in the South; they attempt outrageous feats, striving to set records and, above all, get noticed.
Our obsession with peculiar people is nothing new, though, nor did it originate with P.T. Barnum, whose genius was for sideshow spectacle. The man primarily responsible for mainstreaming our voyeuristic tendencies was Robert “Believe It or Not!” Ripley. In his cartoons and books, on radio and TV, the globe-trotting Ripley tapped into Americans’ appetite for the oddly titillating, the unbelievable, the uncomfortable.
Until his death in 1949, at age 59, Ripley was the unrivaled impresario of freaks of the natural world (compare today’s “River Monsters”), exposes of popular falsehoods (cue “Mythbusters”) and celebrations of charismatic underdogs (“Here Comes Honey Boo Boo”). He gave a platform to every sort of specialist in self-abuse and pseudo-torture: sword swallowers, glass-eaters, contortionists and self-mutilators, from the man who lifted weights with hooks in his eyelids to the one who took a shot in the gut with a cannonball to the one who ate an entire sack of portland cement. During the Depression, as Americans sought affordable means of escape and entertainment in a world before television, Ripley provided both in abundance. In his day, he possessed the combined cultural clout of YouTube, “American Idol” and Monday Night Football. Read more of this post