Codoon: The Chengdu-based company behind Baidu Wristband

Codoon: The Company behind Baidu Wristband

By Knight Liao on July 16, 2013


Codoon Wristband and App

Codoon Wristband, one of the first wearable devices produced by Chinese companies, was launched in the past June. Previously known as an appcessory developed by Baidu, this  fitness-tracking gadget, however, was made by Codoon, a Chinese startup based in Chengdu. Shen Bo founded Codoon in October 2009. In April 2011, Codoon received funding from Chinese online gaming company Shanda. Codoon Wristband is its latest product. By partnering with Baidu, Codoon can leverage its Cloud platform. The two sides also plan to come up with personalized services based on user data.

The accompanying app for the wristband is called Codoon Workout. It can monitor your activity and sleep patterns. You can view the calories you burn, the distance and pace of your workout. At the same time, it will remind you to work out and wake you up during your sleep at the best time. When applied to monitor sleep status, it can measure your sleep quality.

Codoon also developed other gadgets such as Codoon Candy  and Codoon Smile with similar functions. With Codoon Candy or Codoon wristband, you can sync all the data to Codoon Workout by simply plugging one into the audio interface of your cellphone. As to Codoon Smile Pro, you have to connect it to PC through USB and sync all the data to the Codoon website.


Codoon Candy (left) and Codoon Smile

Codoon introduced social elements and created incentive mechanism. Based on the exercise data synced to the platform, you can view your friends’ activities and challenge each other to running a few blocks. You can also share experiences to Codoon social platform and a virtual currency is introduced to reward users: the more calories you burn, the more virtual money you will get.

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About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (, the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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