Inside The Booming Mobile Video Ecosystem (Infographic)

INFOGRAPHIC: Inside The Booming Mobile Video Ecosystem

BUSINESS INSIDER JUL. 29, 2013, 2:30 PM 765

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Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content — along with games — that monetizes reliably and drives premium ad rates. That’s reflected in the much higher prices that mobile publishers can command for mobile video ads, compared to standard mobile formats like banners. eMarketer estimates mobile video will account for $520 million in ad spending in the U.S. this year, or 13% of the digital video ad market. In a recent reportBI Intelligence breaks down the mobile video ecosystem, analyzing the behavior and devices behind the growth in consumption, and examining the demographics and behavior of mobile video consumers. We specifically detail how mobile video monetization is booming, and look at the new video ecosystem that is taking shape, with mobile devices — rather than television — at the center.Thanks in large part to this growing ecosystem, brands and agencies are becoming more familiar with mobile video ad formats and in putting together mobile video ad campaigns. Thanks to technology and better know-how among ad platforms, mobile video ad units are easier to deploy across the mobile landscape than they were in the past. 

As we detail in our report, tablet-specific ad units are beginning to proliferate, as are non-ad videos that brands push out on their own digital platforms. So are anecdotes about increased mobile video ad transaction volume:

YuMe, a provider of brand video advertising services, saw its mobile video advertising revenue in France and the U.K. grow over 500 percent in 2012. Mobile video ad specialist AdColony also reported U.S. revenue growth above 500 percent in 2012.

Michael Bayle, senior vice president of ESPN Mobile, says he sees the automotive industry diving quickly into mobile video as a complement to TV spending. “We see automotive highly skewing in favor of mobile,” he told Business Insider. ESPN benefits because its audience is 85 percent men, and auto advertisers are often chasing male eyeballs.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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