Scores of Korean startups are wooing local consumers with a new business model: receive a new set of cosmetics or other products for the cost of a prepaid subscription fee
July 24, 2013 Leave a comment
2013-07-23
ShoeDazzle-like firms spring up
By Choi Kyong-ae
Scores of Korean startups are wooing local consumers with a new business model, monthly online subscription services. The business model offers a simple message to consumers: sign up, and once a month you’ll be able to receive a new set of cosmetics or other products for the cost of a prepaid subscription fee. The concept began in the U.S. where companies such as Butch Box, ShoeDazzle and Wittlebee deliver cosmetics, shoes and clothes for children, respectively, each month via mail to the doorstep of their subscribed members. In Korea, GLOSSYBOX was the first subscription service provider when it entered the “most dynamic” market among Asian countries in June 2011. The German company made inroads into Japan and China later. Read more of this post


