Warren Buffett, the Human Big Data Engine
Posted May 3, 2013 by Chanu Darmarla in Big Data, Thought Leadership
Warren Buffett is one of the world’s most successful investors. By combining a sound investment philosophy with a bullet-proof decision-making process, Buffet has been able to outperform the stock market by roughly 13% over a 35-year period. Buffett spends countless hours researching each of his equities. Before making a decision, he reads annual reports, news publications and any other information he can get his hands on. His decisions are informed by research, and based on the strict fundamentals that work best for his style of investing. The way Buffett operates is not unlike the best use cases for big data. Among other things, his success lies in his ability to make good decisions in accordance with quality benchmarks. This is the key to using big data well, and to business success in general. Big data users can learn from Warren Buffett. His brain, in effect, is a kind of big data engine. Here are three lessons that Buffett provides for big data users:
1. Know What You’re Looking For
By analyzing large amounts of data from diverse sources, we can gain context and correlations that wouldn’t have otherwise occurred to us. Buffett pulls from actuary reports and bond publications; big data can suck information out of nearly everything, from social media to expense reports. But it is all for nothing if you don’t know what you’re looking for. You need structure around your queries. Buffett has a few rules of thumb. He looks for low-volatility stocks with a low price-to-book ratio. They should be profitable and growing, among other considerations. Similarly, if you ask your data analytics platform the right questions, you’ll know the best answers when you see them. Perhaps you’re looking for a Scotch-drinking customer base that prefers premium product and prioritizes convenience over shopping around. If you know that before you ask your data engine to generate their social media preferences, you’ll get a much better result than if you asked the same question about Scotch drinkers in general. Read more of this post