How promoters of Dabur, Marico and Jyothy Laboratories forged long lasting bonds with key professionals
August 8, 2013 Leave a comment
How promoters of Dabur, Marico and Jyothy Laboratories forged long lasting bonds with key professionals
Kala Vijayraghavan, ET Bureau Jul 19, 2013, 03.46AM IST
A popular story on the empowerment of professionals at Dabur is to do with Hajmola candy. A manager offered the yet-to-be launched, mint-flavoured Hajmola to Anand Burman, who promptly spat it out and said consumers will never eat it. Unfazed by the promoter’s view, CEO Sunil Duggal launched it because the market research was favourable. He was right — Hajmola has been one of Dabur’s most successful new brands. There are promoters who like to hold on but there are also promoters like the Burmans who let go, letting professionals run the show, stepping in only when they need to or when they want to. “After a period of time, the relationship between promoters and professionals tend to become like spouses.” says K Sudarshan, managing partner with EMA Partners International, a consultancy. “They fight, argue and yet stay together.” Read more of this post