Microsoft Offers $200 to Trade in IPads for Surface

Microsoft Offers $200 to Trade in IPads for Surface

In an effort to entice more consumers to buy its Surface tablet, Microsoft Corp. (MSFT) is dangling a new carrot. The Redmond, Washington-based technology company yesterday e-mailed and listed on its website a promotion that includes giving credit worth a minimum $200 to customers who turn in “gently used” Apple Inc. (AAPL) iPads to its stores. The gift card is for Microsoft stores, and the company suggests upgrading to a Surface.The promotion is good through Oct. 27 on the iPad 2, 3 and 4 models, Microsoft said.

Rich Adolph, a spokesman for Microsoft, said the intent of the initiative wasn’t necessarily a competitive one and was instead related to a recycling program. “This is part of a current recycle-for-rewards program,” he said.

Microsoft sold $853 million of Surface tablets in the fiscal year ended June 30, and took a $900 million writedown of inventory related to the product. The device, Microsoft’s first-ever computer hardware, is a mobile touch-screen computer introduced in October to compete with the iPad and tablets running Google Inc. (GOOG)’s Android operating system.

Windows sales have been besieged by poor demand for personal computers, which will face a 9.7 percent decline this year, steeper than originally forecast, according to researcher IDC.

To contact the reporter on this story: Dina Bass in Seattle at

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (, the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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