Genesis Colors: Success Beyond Satya Paul; its scale of 30 stores is unique for the upscale end of the Indian apparel sector which is dotted with designers, many of whom are celebrities but often fail to create a successful business
September 3, 2013 Leave a comment
Genesis Colors: Success Beyond Satya Paul
by Prince Mathews Thomas | Sep 2, 2013
Though the company is far from a one-brand wonder, Satya Paul continues to be its calling card
One of India’s largest fashion retailers in the premium and luxury segment is, ironically, not a familiar name to the average shopper. Ask about Genesis Colors and you are likely to draw a blank. But mention Satya Paul and you are on familiar terrain. Designer brand trumps company brand: That is the Genesis business model. Here’s how it works. Although founded in 2001, the Genesis story began in 2002 with the launch of a revamped Satya Paul. Named after the designer who created it in 1985, the brand had established itself in the Indian fashion firmament before it came under Genesis’s fold. But it was only after 2002 that Satya Paul scaled up to become, arguably, the country’s leading homegrown fashion brand in the high-end segment. And Genesis’s biggest success. It has 30 exclusive stores in India, the largest network for any domestic premium brand, and accounts for 30 percent of Genesis’s Rs 310 crore revenue (for 2012-13). The scale is unique for the upscale end of the Indian apparel sector which is dotted with designers, many of whom are celebrities but often fail to create a successful business. This segment constitutes about 25 percent of India’s premium/luxury market, worth $5 billion, says Ankur Bisen, head of retail and consumer products, Technopak, a management consulting firm. Read more of this post






