Old dog learns new tricks: CyberLink moves into the mobile market

Old dog learns new tricks: CyberLink moves into the mobile market

ON OCTOBER 8, 2013

The other day I met with the rarest of technology companies, a PC-only software called CyberLink. Once upon a time, CyberLink dominated. It was the default DVD software in all PCs, and its logo could be recognized the world over. But then, Apple found its second life. Macs made a comeback, and PC users began dropping like flies, reborn as Apple fanboys. Or so it seems in Silicon Valley. But the truth is, in the rest of the world PC numbers are still substantial. There were 353 million PCs sold worldwide in 2012, compared to  18.1 million Macs. And with each of those PCs comes a CyberLink PowerDVD player. For those CyberLink users out there, the company is trying to make itself flexible and relevant. Today it announced PowerDVD Live, a way of storing videos in the cloud and then accessing them on Windows/Android/iOS mobile. That’s right. CyberLink is biting the bullet and making itself compatible with Apple products.Smart move, given that tablet sales are on the rise and PC sales — albeit huge — are slowly declining.

Nowadays, if you buy the physical disk of a movie you get a digital copy. CyberLink’s new offerings allow you to put that digital copy in the cloud, and then play it through the CyberLink app on Android or iOS. Voila: all your DVDs, available on demand. The same goes for any music or images a PC user stores in CyberLink.

Another handy detail: CyberLink transcodes the videos or songs that an iPad wouldn’t be able to play into a format that it can read. So if you’re an avid Internet downloader (a legal pirate, I’m sure), CyberLink will do the heavy lifting to get whatever file you’ve found into a mobile-readable format.

This is the first of CyberLink’s application conversion efforts. In the future, it hopes to introduce PowerDirector and PhotoDirector — its prosumer video/image editing software — to mobile. With this hypothetical future product, your video and image assets are held in the cloud so you can edit them from any device.

The move is anecdotal evidence on the direction of the PC product industry. Although there are millions (billions) more PC users in the world than Mac users, mobile is the way of the future and Android/iOS dominate that market. Old dogs are adjusting, otherwise they’ll end up slowly disappearing along with their PC brethren.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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