Inspiring ad: The spirit of giving without expecting anything in return

To some viewers, this three-minute video, produced by Thai telecommunications companyTrueMove, can evoke more emotions than a full-length Hollywood movie. According to Gawker, the inspiring ad, which stems from the company’s belief in the spirit of giving without expecting anything in return, has sparked major buzz since it was posted on YouTube just four days ago, on 11 September. It tells a story of how a veggie soup seller gets rewarded for a lifetime of being a good samaritan, especially when he helped a boy, who was caught shoplifting medicine for his sick mother.  The man paid for the boy’s medicine, and even gave him a pack of soup for the mother. He was rewarded 30 years later, when he was struck by what appears to be heart attack. The doctor handling his treatment turned out to be the boy whom he had helped. As a reward, the boy paid for the medical expenses of close to S$30,000. The most moving scene comes at around the second minute of the video when the soup seller’s daughter, who never seemed happy with her father’s generosity, appeared deeply touched by the kind reward. She cried while reading the hospital bill.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (, the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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