New Monopoly Board Features Brands Instead Of Atlantic City Streets

New Monopoly Board Features Brands Instead Of Atlantic City Streets

AARON TAUBE OCT. 10, 2013, 3:17 PM 1,686 1

Hasbro has released its latest themed Monopoly game, and it’s sure to be a hit in AdLand. Monopoly Empire features some of the world’s biggest brands in the spaces that are traditionally named after Atlantic City streets (or, if you’re British, London streets). In the new game, Coca-Cola and Samsung occupy the game’s most valuable real estate, the spots labeled Boardwalk and Park Place in the original game. Here’s what the new board looks like:

monopoly empire game board (1)In order to put together the game, Hasbro needed to get permission from the brands to put their logos on the board. Taking a look at our list of the world’s most valuable brands, it would seem that some of the major tech companies like Apple, Google declined to participate. You’d also think that if Hasbro had its druthers, Nike would be occupying the space currently held by the relatively tiny athletic brand Under Armour.

Here’s a complete list of the brands included in the board game:

Beats by Dr. Dre






Electronic Arts








Paramount Pictures




Under Armour


X Games



About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (, the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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