Mobile Karaoke App Changba Announced 100 million Users,Will Launch A Version for TV

Mobile Karaoke App Changba Announced 100 million Users,Will Launch A Version for TV

By Tracey Xiang on October 11, 2013

Mobile Karaoke App Changba has had 100 million registered users and 30 million monthly active accounts, Chen Hua, founder and CEO of it, disclosed at the company’s annual event today. It’s been no more than one and a half years since its launch. As I called it the startup star of 2012 in China, the mobile Karaoke gained traction immediately after being released in May last year. The second climax occurred after the app was featured by one of the most popular TV shows in China. That helped Changba expand to second-tier cities, according to Mr. Chen.Not only was it the first mobile Karaoke app in China, Changba also uses gamification to engage users — such as local charts and competitions between singers.

On the day the app turned one year old, it added video recording feature thus became a direct competitor of YY Music on mobile. YY Music received $27.8 million through virtual item sales on its PC-based singing performance platform in Q2 2013, with 0.6 million paying users and each spending an average of RMB269 ($44) in the quarter. The mobile version of YY Music isn’t so popular as Changba, but the latest version, launched at the same time as Changba’s video-enabled version, supports live streaming and would start selling virtual items on mobile in the second half of this year. Changba is working on live streaming too.

Changba started monetization through virtual gift sales and advertising from early 2013. Later in September the membership program, a monthly subscription, was released that charges 15 yuan ($2.5) per month. Like what most Chinese online services offer for a membership program, Changba subscription includes more free virtual gifts, discounts on paid virtual gifts, virtual awards, premium services, etc. It supports Alipay and China Mobile pre-paid card for payments. Changba also introduced mobile games in order to make some extra money.

Changba has covered major mobile platforms, iOS, Android and WinPhone 8. It will expand to users’ living rooms with a version for TV, the founder said today.

The success of Changba may have a lot to do with its founder, a serial entrepreneur who founded previously founded startups including Kuxun.com, one of the earliest online travel search engines in China that was acquired by Tripadvisor of Expedia. Mr. Chen once said that was a 100-million-dollar loss — Qunar, also a travel search, filed for IPO recently planning to raise up to $125 million.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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