Twitter is “strongly considering” shuttering #Music App, after its download and usage numbers have dropped precipitously following a respectable launch

Twitter’s #Music App Could Be On The Way Out, Says New Report

Posted 19 hours ago by Darrell Etherington

Twitter’s #Music app, which offered social music discovery culled from activity on the 140-character sharing service, is reportedly nearing the end of its brief life, according to a newreport from AllThingsD. Twitter is “strongly considering” shuttering the mobile app, after its download and usage numbers have dropped precipitously following a respectable launch.From its beginnings, Twitter #Music was something of an ugly duckling at the company, the report suggests, having been spearheaded by now-COO of Jelly just before his abrupt departure. It was essentially developed (and operates) on its own, according to ATD, and never integrated into Twitter’s core product to the extent that it would have any real impact on Twitter’s material business.

Back when Twitter #Music launched, I took it for a spin and explained my distaste for the product in some detail. Before today, I hadn’t really opened it that much since, but it honestly seems like I haven’t been missing much. Twitter #Music still relies heavily on you using the social network to follow musicians you care about to work really well, or to follow people whose musical tastes you find interesting. Neither of those things are true about my Twitter usage, and I suspect it’s the same for a wide swath of the network’s members.

It’s true that some of the features work reasonably well in terms of offering up some interesting new music, but none so well as similar services from competing apps. Rdio has done a lot lately to step up its personalized radio offerings, for instance, and they were better than Twitter #Music’s before that. Plus, there’s iTunes Radio now, which is  a very strong, very free competitor with no stipulations required to get full track streaming.

The real problem is still that what’s unique about Twitter #Music isn’t valuable enough to outweigh the benefits of the other apps playing in the same sandbox. And while music discovery is an area with plenty of legs, it’s also one for which people likely won’t find themselves looking around for multiple solutions. Grab Songza, get some Rdio going, and you’re pretty much set.

As AllThingsD points out, even Twitter seems to realize this: It has partnered with both iTunes Radio and Rdio on providing content suggestions over the past year. There’s opportunity for Twitter in music – just not likely in #Music.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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