The Four Ways of Being that Create the Foundation for Great Leadership, a Great Organization, and a Great Personal Life

The Four Ways of Being that Create the Foundation for Great Leadership, a Great Organization, and a Great Personal Life

Werner Erhard Independent

Michael C. Jensen Harvard Business School; Social Science Electronic Publishing (SSEP), Inc.; National Bureau of Economic Research (NBER); European Corporate Governance Institute (ECGI)

October 10, 2013
Harvard Business School NOM Unit Working Paper No. 14-027
Barbados Group Working Paper No. 13-03

In this paper we argue that the four ways of being that we identify as constituting the foundation for being a leader and the effective exercise of leadership are also the foundations not only for great leadership, but also the foundations for an extraordinary organization and the foundations of a high quality personal life. One can also see this as a “value free” approach to values because each of the four foundations is a purely positive phenomena that has no inherent normative content. 1) authenticity is a purely positive phenomenon (being and acting consistent with who you hold yourself out to be for others and who you hold yourself to be for yourself). 2) being cause in the matter as a declaration of the stand you take for yourself regarding everything in your life is also a purely positive phenomenon. 3) being committed to something bigger than oneself is also a purely positive phenomenon (that says nothing about what that commitment should be other than it be bigger than oneself). And finally 4) integrity as we define it (being whole and complete by honoring your word) is also a purely positive phenomenon.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (, the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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