China Scraps Floor Price for Air Fares to Boost Budget Travel

China Scraps Floor Price for Air Fares to Boost Budget Travel

China scrapped a rule that required airlines to keep a minimum domestic ticket price as the world’s most-populous nation seeks to spur air travel demand. Eliminating the floor level for fares will help carriers attract more travelers by offering cheaper prices, the People’s Daily reported today, citing Xia Xinghua, the civil aviation regulator’s deputy director. The regulator may also consider adding a budget air terminal in the planned second airport in Beijing, Xia was quoted by the Beijing Youth Daily today.“The regulator has a mass-market strategy to make sure that Chinese people can afford air travel,” Li Yanhua, a professor at Tianjin-based Civil Aviation University of China, said by phone today. “This is a trend around the world and there’s no exception for China.”

Airlines in China had to set fares not higher than 1.25 times and not lower than 60 percent of a base price, according to a rule published in 2004. The nation is easing aviation regulations and boosting infrastructure spending as Chinese carriers are forecast to require more than 5,000 planes in the next 20 years.

Two calls to the regulator’s office in Beijing went unanswered today.

Spring Airlines Co., based in Shanghai, is the only low-cost operator in China, and budget carriers account for 6 percent of the country’s total seats. By comparison, discount airlines, led by Malaysia’s AirAsia Bhd (AIRA), took 27 percent of seat capacity in Singapore last year, according to data from CAPA Centre for Aviation.

Juneyao Airlines Co., based in Shanghai, has sought approval from the regulator to set up a low-cost carrier based in south China’s Guangdong province, China Business News reported Nov.3, citing an interview with chairman Wang Junjin.

To contact the reporter on this story: Jasmine Wang in Hong Kong at jwang513@bloomberg.net

Unknown's avatarAbout bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

Leave a comment