Online fashion retailer Asos launches Chinese website
November 13, 2013 Leave a comment
Online fashion retailer Asos launches Chinese website
Asos.cn is eighth country-specific website for e-tailer, which operates in 237 countries and has seen soaring sales
theguardian.com, Tuesday 12 November 2013 16.17 GMT
Nick Robinson, chief executive of Asos, says the fashion brand’s Chinese website will ‘break down barriers’. Photograph: Suki Dhanda
Fashion website Asos is aiming to tap into the fast-growing Chinese market with the launch of a dedicated website for the country. “China continues to impress us with its steady growth. The launch will not only help navigate and break down existing barriers, but also dramatically improve the Asos experience for our fast-growing number of Chinese customers,” said Nick Robertson, the chief executive. Read more of this post