Samsung’s marketing splurge doesn’t always bring bang-for-buck
November 28, 2013 Leave a comment
Samsung’s marketing splurge doesn’t always bring bang-for-buck
4:06pm EST
By Miyoung Kim
SEOUL (Reuters) – Samsung Electronics Co is expected to spend around $14 billion – more than Iceland’s GDP – on advertising and marketing this year, but it doesn’t always get value for money. The outlay buys the South Korean technology giant publicity in TV and cinema ads, on billboards, and at sports and arts events from the Sydney Opera House to New York’s Radio City Music Hall. Google Inc spent less on buying Motorola’s handset business. Read more of this post
