Is the new mobile ecommerce experience all about avatars and auction rooms?
November 9, 2013 Leave a comment
Is the new mobile ecommerce experience all about avatars and auction rooms?
BY CARMEL DEAMICIS
ON NOVEMBER 8, 2013
When you enter Tophatter‘s site or mobile app, it looks like a scene from a 90s simulator game. A room of (mostly) female avatars face forward, their cartoon-y heads attentively watching an auction on stage. One avatar at the front hops up and down next to the robotic auctioneer, shouting descriptions about their item to the crowd until the highest bidder is chosen. Read more of this post











