V-Guard Industries’ Moves Beyond South India
November 6, 2013 Leave a comment
V-Guard Industries’ Moves Beyond South India
by Prince Mathews Thomas | Nov 6, 2013
Mithun Chittilappilly wants to make V-Guard “truly national”
Kochi-based V-Guard is thinking pan-India and more than just stabilisers. Leading the charge is 33-year-old managing director Mithun Chittilappilly
It was 2005. Mithun Chittilappilly had just returned from a two-year study break in Australia and rejoined V-Guard Industries, an electrical appliances manufacturing company founded by his father Kochouseph Chittilappilly in 1977. It was a good time to be a part of V-Guard. By all measures, it was on a smooth sail. Its bestselling product, the iconic stabiliser, was unchallenged in Kerala and had a dominant position in South India. The company, which was growing at a steady rate, had always been profitable and had zero debt. What could be wrong with this picture? Read more of this post









