Some Food Companies Ditch ‘Natural’ Label; Amid Lawsuits Over the Claim, More Producers Drop the Word
November 6, 2013 Leave a comment
Some Food Companies Ditch ‘Natural’ Label
Amid Lawsuits Over the Claim, More Producers Drop the Word
A growing number of food and drink companies are quietly removing “all natural” claims from packages amid lawsuits challenging the “naturalness” of everything. Mike Esterl reports on the News Hub.
MIKE ESTERL
Updated Nov. 6, 2013 12:07 a.m. ET
Now you see them. Now you don’t. Food products labeled as “natural” are starting to disappear. “Natural” Goldfish crackers will soon be just Goldfish. “All Natural” Naked juice is going stark Naked. “All Natural” Puffins cereal is turning into plain old Puffins. A growing number of food and drink companies including PepsiCo Inc.PEP +0.30% and Campbell Soup Co.CPB +0.07% are quietly removing these claims from packages amid lawsuits challenging the “naturalness” of everything from potato chips to ice cream to granola bars. Read more of this post






