The Go-to-Market Revolution: Igniting Growth with Marketing, Sales, and Pricing
June 17, 2014 Leave a comment
The Go-to-Market Revolution: Igniting Growth with Marketing, Sales, and Pricing
by Rich Hutchinson
MAY 02, 2014
Whether you ask a company’s CEO or its investors, they’ll likely identify revenue growth as the single biggest driver of corporate profit and shareholder value.
Over the long term, revenue growth powers 75 percent of total shareholder return (TSR) for the upper-quartile value creators of the S&P 500. Even in the short term, growth accounts for nearly a third of TSR for these outperformers—double the boost from improving margins or cash flow. A growing business also empowers employees, attracts top talent, and helps fund expansion, transformation, and more growth. Read more of this post