For Facebook, As India Goes, So Goes the World? What Facebook’s second-largest market reveals about its international ambitions
June 23, 2014 Leave a comment
FOR FACEBOOK, AS INDIA GOES, SO GOES THE WORLD?
WHAT FACEBOOK’S SECOND-LARGEST MARKET REVEALS ABOUT ITS INTERNATIONAL AMBITIONS
BY JEFF CHU
Facebook announced earlier this year that it now has 100 million active users in India, making that market second only to the U.S. in size. It’s on pace to become the single-largest market as early as the end of 2014–and a startling 84% of Indian users access the platform entirely or mostly via mobile phone. But the company is now hearing the same rumblings about its India business that it dealt with the last couple of years back home as its users made the transition to mobile: Where’s the money? Its average revenue per Asian user is less than a sixth of that of a North American user. Read more of this post