The billionaire behind Lidl’s fast-growing grocery empire
June 28, 2014 Leave a comment
Germany’s Lidl seen overtaking big rivals Tesco, Carrefour and Aldi
The billionaire behind Lidl’s fast-growing grocery empire
Philip Oltermann in Berlin
The Guardian, Monday 23 June 2014 14.51 BST
A recent report by Planet Retail predicted Lidl owner the Schwarz Group would become Europe’s biggest grocery retailer by 2018. Photograph: Alamy
One of the features that unite all of Lidl’s 9,875 supermarkets in Europeis the “party aisle”, which usually comes after the fresh fruit and vegetables. Walking past the alcoholic beverages and salty snacks, one can’t help wondering if one of the products on its tightly packed shelves might reveal the recipe behind the success of the chain set to become Europe’s leading grocery retailer. Read more of this post