Twitter Isn’t Getting Fitter
June 18, 2014 Leave a comment
Twitter Isn’t Getting Fitter
MIRIAM GOTTFRIED
June 12, 2014 4:31 p.m. ET
It hasn’t gotten much easier to be a Twitter TWTR +3.52% user. The same is true for Twitter investors.
The micromessaging service’s struggle to jump-start user growth was thrown into the spotlight again on Thursday with the resignation of Chief Operating Officer Ali Rowghani. It is unclear whether Mr. Rowghani’s departure resulted from anything more than internal politics. But the fact that he was in charge of Twitter’s product team, tasked with making the platform more appealing to new users, highlights the company’s ongoing problems.
Desktop users were reminded about the clunkiness and complexity of Twitter’s Web platform when they were forced onto it Wednesday during a temporary outage of its TweetDeck application. The shutdown, enforced while the company dealt with a security bug, also underlined the service’s reputation for being prone to glitches.
Granted, Twitter is primarily a mobile-focused company, with 78% of its monthly average users and 80% of advertising revenue coming from that platform in the first quarter. But its mobile application also could use some tweaks, including the ability to view customized lists of people followed, as is possible on TweetDeck.
These details matter because Twitter’s rich valuation rests on its ability to grow its user base. The company failed to satisfy lofty expectations in the first quarter, reporting sequential user growth of 6%—only slightly better than the prior quarter’s 4%.
While Twitter’s stock price has fallen nearly 42% this year, it still isn’t cheap. On a diluted share count, it still trades at 20 times forecast 2014 sales, against less than 14 times for Facebook. FB -2.27%
Twitter’s revenue has been rising quickly. But if it can’t win over more users, winning over investors will be an even bigger challenge.

