Messaging Apps Vie for Dominance in Southeast Asia
June 24, 2014 Leave a comment
Messaging Apps Vie for Dominance in Southeast Asia
No Clear Leader Has Emerged in Region Where Many Are Just About to Start Using Smartphones
NEWLEY PURNELL
Updated June 19, 2014 4:00 p.m. ET
SINGAPORE—When Listri Samudra, an equity sales representative in the Indonesian city of Bandung, opens her smartphone to connect with her clients, she has three messaging apps to choose from.
She usually prefers BlackBerry BB.T +6.81% Messenger, which remains highly popular in Indonesia, but also often uses WhatsApp—the company Facebook Inc.FB +0.25% recently agreed to buy for $19 billion—or Line, a Japanese app that is rapidly gaining ground in the region.