Digital single-servings: Why Yo, a crude app that took only eight hours to make, hit it big; Come on, Silicon Valley, you can do better than this
June 27, 2014 Leave a comment
Digital single-servings: Why Yo, a crude app that took only eight hours to make, hit it big
BY MATT MCFARLAND June 23 at 9:17 AM
There are 1.2 million apps in Apple’s App Store. Most of them you’ve never heard of. Most of them will quietly fade away, lost in a competitive marketplace. For app developers, it’s a daunting task to create something that stands out and gets downloaded by thousands. This makes what’s happened with Yo in the last week so curious.
Yo is a messaging app in which users can hit a button and send each other a “yo,” which arrives on their smartphone as a push notification. The app took only eight hours to build. It was launched on April Fool’s Day. Yo’s logo is as vanilla as possible, simply a shade of purple. Its security was weak enough that a group of college kids hacked it. That led its co-founder to write a post, headline: “We were lucky enough to get hacked.” Read more of this post




