Bamboo Innovator Daily Insight: 18 Apr (Sat) – For Lucasfilm, the Way of Its Force Lies in Its ‘Star Wars’ Fans; 11 super successful tech leaders who overcame the handicap of being late arrivals to America

April 18, 2015 Leave a comment

Life

  • For Lucasfilm, the Way of Its Force Lies in Its ‘Star Wars’ Fans: NYT
  • 11 super successful tech leaders who overcame the handicap of being late arrivals to America: BI
  • 7 Lessons to Learn If You Want to Thrive in Life: TinyBuddha
  • 10 techniques from professional artists for breaking through creative blocks: FastCo
  • The major Bloomberg outage was fixed by effectively switching it off and on again: BI
  • The truth about Google’s famous ‘20% time’ policy: BI
  • The Power of Starting With ‘Yes’: NYT
  • How to beat the transformation odds; Transformational change is still hard. But a focus on communicating, leading by example, engaging employees, and continuously improving can triple the odds of success. McKinsey
  • The major Bloomberg outage was fixed by effectively switching it off and on again: BI
  • United by diversity: The four main types of family business: Economist
  • Perpetuating inequality: To those that have; The dark side of family capitalism: Economist
  • Survival of the fittest: The success of family companies turns much of modern business teaching on its head: Economist
  • Asian values: In the world’s most dynamic region, family companies occupy the commanding heights of capitalism: Economist
  • Making it work: The family way; Distinctive problems call for tailor-made solutions: Economist
  • All too human: How families can cause trouble for their firms: Economist
  • Old-fashioned virtues: Patience, distinctiveness, thrift and trust still count: Economist
  • Family companies: To have and to hold; Far from declining, family firms will remain an important feature of global capitalism for the foreseeable future: Economist
  • Jack Welch says the best thing to do when you make a big mistake is to ‘own your whack’: BI
  • Intel’s chairman says young job seekers should prepare for this one interview question: BI, NYT
  • Corporate stagnation: What makes corporations stop innovating?: e27
  • Reading With Imagination: Opinionator
  • Life’s Work: An Interview with Brian Grazer, author of A Curious Mind: HBR

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“To be a Jedi is to truly know the value of friendship, of compassion, and of loyalty, and these are values important in a marriage. The Sith think inward, only of themselves. When you find someone that you can connect in a selfless way, then you are on the path of the Light, and the Dark side will not take hold of you. With this goodness in your heart, you can be married.”

April 18, 2015 Leave a comment

http://www.nytimes.com/2015/04/18/business/media/for-lucasfilm-the-way-of-its-force-lies-in-its-star-wars-fans.html?ref=business&_r=0

For Lucasfilm, the Way of Its Force Lies in Its ‘Star Wars’ Fans

By BROOKS BARNESAPRIL 17, 2015

ANAHEIM, Calif. — Even in the social media age, some movie studios still see fans as zoo animals to be force-fed: We, the cool film people, will tell you, the easily manipulated consumers, what to like. Other Hollywood companies have developed a true appreciation for the geek masses, but they are still learning how to hone a strategy.

And then there is the “Star Wars” studio.

At a time when creating — and controlling — fan communities has become crucial to the success of all kinds of movies, the company that remains the most skilled at that art is Lucasfilm. Unlike most big studios, it has a full-time head of fan relations. Employees respond to handwritten letters (yes, they still flow in, mostly from children), and pump out exclusive tidbits on six social networks each day, with materials lined up a month in advance.

The heart of Lucasfilm’s fan operation is a biennial gathering called “Star Wars” Celebration, the 10th installment of which started here on Thursday and is expected to draw 45,000 amateur Jedis, Wookiees and Stormtroopers over four days. “How many out there waited all night long?” Kathleen Kennedy, the president of Lucasfilm, asked the crowd inside the Anaheim Convention Center as the event began.

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A letter sent to Lucasfilm from one of its fans, Colin. A letter sent from Lucasfilm to its fan Colin. Read more of this post

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